About Me

Barry McNeill
I've had a career focused on establishing and building visionary technology, specifically transforming the sports industry and leveraging commercial scale and growth. I’m well versed in change management and the creation of tangible enterprise value both at the fiduciary and brand level with direct experience raising capital, plus merger and acquisitions on sell and buy side.

Throughout my career, I’ve held key leadership roles with some of the most transformational brands in sports technology - Prozone Sports (the pioneering football analytics company, now owned by Stats Perform), Catapult Sports (the leading provider of video and wearable technology), and more recently I’ve taken the position of CEO at Sportsology (a company transforming organisational behaviours of sports franchises at the ownership and front office level).

I’m motivated by and attracted to inspirational leadership, high performance environments, developing human capital, building commercial sustainability and most of all creating enduring cultures and organisational health.

My Services

Strategic Advisory and Independent NED
Strategic Advisory and Independent NED Strategic Advisory and Independent NED
Strategic Advisory and Independent NED

I thrive in the diversity of strategic advisory and independent non-executive roles – primarily with founders, early stage SME’s, ownership groups and national governing bodies and wider rights holders. Ideally when there is a prevalence of; disruption, transformational change, exponential growth, and/or leadership transitions.

Selection of Clients:

Executive Coaching & Business Mentoring
Executive Coaching & Business Mentoring Executive Coaching & Business Mentoring
Executive Coaching & Business Mentoring

Coaching is the facilitation of mobility.

It is the art of creating an environment for your clients, through conversation and a way of being, and through the exploration of their story that holds a mirror up for them, so they can see their own thinking processes, and that facilitates the process by which they can move toward desired goals in a fulfilling manner to re-author their lives.

Transformational Narrative Coaching is a way of coaching that is built on the idea that people’s stories of who they are and of what is happening to them have all the clues needed to help them effect change in their lives, and to help them build futures for themselves. In other words through helping them make sense of the stories of their lives we help them be more agentive and to become authors of their futures.

Specific areas of focus:

  • Elite Sport: Athletes, Coaches and Managers
  • Business: Founders, C Suite Executives, High Potential Human Capital

Coaching Methodology: A people focused approach

Listening Partnership

Public Speaking & Executive Education
Public Speaking & Executive Education Public Speaking & Executive Education
Public Speaking & Executive Education

I enjoy storytelling how sports teams win – primarily through experiences of how technology and sport have converged into an arms race for competitive advantage. The sports narrative also translates powerfully into business (from start ups to global multi-nationals) and I present to audiences my experience of cultivating high performing business environments and maximising human capital.

A selection of clients:

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